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There are various factors to think about when shopping around for cheap broadband and WiFi. The main things to consider when deciding between broadband deals are:
| Broadband Provider | Average Speed | Prices From | Shell Energy broadband | 0Mbps | £0 per month |
|---|---|---|
| NOW Broadband | 0Mbps | £0 per month |
| Vodafone broadband | 38Mbps | £25 per month |
| Sky broadband | 61Mbps | £24 per month |
Bundling your broadband, TV, and/or phone services usually means you’ll save money. This is because providers offer large discounts to customers who want to sign up to multiple products. Bundles are always cheaper than individual contracts, and you can have your bills and customer service with the same provider, giving you one point of contact. Virgin Media lets you bundle in a SIM too, making that option particularly good value, while Sky offers very attractive pricing when bundling Sky Broadband and Sky Stream TV.
Many broadband providers offer freebies and special offers alongside their broadband tariffs, such as introductory pricing discounts, cashback rewards, gift cards, vouchers, or bill credit. While the rewards can be enticing, it’s important to consider the deal apart from the rewards, as the rewards will not impact the speed or quality of the service you’ll get. Sometimes, rewards can also look attractive at first glance, but in reality the package may still work out more expensive than competing packages across the length of the contract.
Some broadband providers offer attractive introductory pricing for the initial period of your contract, which is a great way to save money, but you might find a big price increase or extra charges after the introductory period of your contract. Be sure to read the contract terms carefully to make sure you really are looking at the cheapest deals, not just a great deal for a few months before you get hit with an unexpected monthly price increase.
Cashback rewards are incentives that refund you part of your initial payment, after a fixed period of time has passed (usually between 30-90 days) from when you first signed up for your contract; the details will be included in your contract terms). The claims process for rewards differs from provider to provider, but most of the time you will need to submit a claim using an online form. Your cashback reward will likely be paid directly into a bank account, or sent via cheque, made out to the person who is being billed for the service being provided.
Shopping vouchers or gift card rewards are similar to cashback offers, but they are specific to certain retailers. Internet providers will often reward new customers with vouchers for popular high-street or online retailers to entice them to sign up. Similar to cashback rewards, claims processes vary and you’ll likely be required to submit an online form to get your reward.
See more: How to claim vouchers and rewards
Some broadband providers have initial setup fees, and/or phone line installation charges, but these charges are often waived or reduced for new customers. Be sure to check these fees up-front to avoid any unexpected costs.
Broadband with no upfront fees
If your new deal requires equipment, for example, a new router, some cheap broadband offers will give it to you for free when you sign up. Many providers will offer free or reduced delivery charges for any required equipment, so be sure to check your terms up front so you know what you’re being charged for. At the end of your contract with a provider, you will likely need to return any equipment or recycle it, and the process will vary depending on your service provider.
Standard contract terms – A standard broadband contract is a two-way agreement, covering both your obligations as a customer, and your service provider in terms of the services you’ll receive. Broadband contracts usually run for 12, 18 or even 24 months and, in theory, the longer you can commit, the cheaper the price – although each provider tends to have their preferred contract length and won't vary from that.
Broadband price hikes – Unless explicitly stated, your broadband provider can change any part of your broadband provision at any time, including the monthly cost. If this happens, however, the 30-day cooling off period you’re entitled to will be refreshed, allowing you to switch away to a new provider without incurring a penalty.
Broadband providers are currently wise to this rule, though, and are now explicitly stating they intend to raise their prices annually (every April 1) to the tune of roughly RPI inflation plus 3.9%. It's a way of side-stepping this get-out clause, but Ofcom is currently looking at this practice closely, so expect it to be banned soon, and shortly thereafter providers finding yet another way around the rules.
Fixed-price contracts – Sometimes, broadband providers will offer fixed-price contracts, which means you won’t be subject to a price increase during the minimum term of your contract period. Many of the larger broadband providers don’t offer fixed-price contracts, and you should check the contract terms for mid-contract price increases to avoid any unexpected charges.
In addition, when a fixed-term contract ends, a provider is likely to steeply raise or ‘hike’ the monthly price of your service, unless you switch to a new deal. That’s why when you know your contract is nearing completion, it’s worth shopping around between providers to secure a better deal. Thanks to Ofcom regulations, broadband providers must inform you when your contract is due to finish so you can decide what you want to do before it happens.
Some deals offer fixed, cheap monthly rates, but also include extra costs like installation, delivery or activation fees – sometimes payable upfront. You may also have to purchase equipment, such as a router, although that's unlikely. We always show the extra costs that we're aware of, but be sure to read the fine print on the provider's website or in the contract terms if in doubt.
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